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Cake Financial

Investment Portfolio Management


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Published 03/15/2009 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
Deadpooled, not active anymore
What can you use the app for?

Cake Financial can make it much easier to track and manage your investment portfolios. It is a social investment platform which can be used to track all of your portfolios from the convenience of one place. This is a very helpful service and also makes it possible to analyze your past performance; up to 10 years of data can be analyzed. It’s also possible to take a look at the real time portfolio and share the performance with their family, friends and top investors. All of the data is kept secure and you do not expose anything you don’t want to. One very useful feature is investment blogs, these are where any user can write about which securities they have brought or sold recently. This is a great place to go to get advice and also ask for it if you don’t know what you’re doing. Most western people are very secretive when it comes to their personal finances and don’t like the idea of disclosing any of their personal financial decisions. However cake financial makes sure that only safe information is disclosed. You can even choose to make your account anonymous so that you don’t have to tell anyone your name. They use very high end security, the same system that’s use by Citicorp and PayPal. When you have a network of trusted people they can automatically receive alerts when ever anyone in the group buys and sells anything. You can also use the match me up function on the site to find similar investors that you might want to talk to.

Cake Financial screenshot
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What is the history and popularity of the app?

Cake financial was founded in April 2006 by Steven Carpenter and is based in San Francisco, California. Cake financial has received funding from Baseline Ventures, and Alsop Louie Partners. Competitors of Cake financial include Social Picks and Covestor. Cake Financials has been acquired by ETrade in January 2010. As of January 14, 2010, the Cake Financial website has ceased operation. The features are incorporated into ETrade's own website.

What are the differences to other apps?

Cake Financial makes it very easy to mange and keep track of all of your portfolios from the same site. This makes it much easier to find out how your investments are performing. The ability to analyze up to 10 years of historical data also makes it a valuable analytical tool that can be used to find out where you are going right.

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How does the web app look and feel to use?

When you log into your cake financial account you will see a number of pieces of information. All of this is laid out very well and it’s extremely easy to find out everything that you need to. Fortunately everything is in once place and it’s a real joy to use. Adding accounts is just a matter of clicking links and following the on screen instructions, it really doesn’t take very long to get to grips with. The best thing about the service is that you don’t even need to know much about investing to make a start.

How does the registration process work?

Registering for an account with Cake Financial is very easy, just choose a screen name, password and then enter your email address and enter the security code. You will then be sent an email; you must read and click the link inside the email in order to activate your account.

What does it cost to use the application?

It’s free to use cake financial and you can use it to track certain investors. If you decide to invest then you may be charged a fee depending on your broker.

Who would you recommend the application to?

Cake Financial is a great application for anyone that has a number of portfolios with different companies, this makes it really easy to bring them all together into one place where you can compare and choose the best ones.

  • Manage all your investments in one place
  • Much easier to understand than spreadsheets full of numbers
  • Very easy to start investing
  • Get help and advice from other users


Cake Financial video

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